RENDEZVOUS

TALKING OF GLORY

  Still on his successful exploits, Phenomenon that he anchors is a strategic think-tank that focuses on turning consumer, retail and entertainment brands into cultural phenomena. The company has within a short span of its existence gained deep roots as one of the most elite marketing brain-trusts in the USA. To understand the enviable position this company had in the US, the company works with CEOs and CMOs of major consumer-driven corporations like NBC, Hallmark and Citibank as trusted advisors on key, long-term strategic consumer marketing issues.
PAST PERFECT
  Before Phenomenon happened, as Chief Strategic Officer at DDB, Adweek’s Global Agency of The Year
and the world’s 3rd largest advertising and communications agency, Krishnan was responsible for the
overall strategic direction of the company’s direct, multi-channel, eCommerce and integrated marketing offerings. He was also President of Digitas West (NASDAQ:DTAS), AdWeek’s number one Direct Marketing Agency five years in a row.
OPTIMISM
  He recently co-founded a company, KM2, with Ken Mok, creator of America’s Next Top Model, to explore the
next generation of branded entertainment. At KM2, he is creating a revolutionary, patentpending, brand
extension and marketing mechanism for reality shows with global franchises. He has also partnered with
supermodel and celebrity Tyra Banks to create a company that will launch a “fashion community”, a unique
multi-channel marketplace for the fashion, modeling, and publishing industries.
ON A RETURN HOME
  According to Krishnan, Bangalore is witnessing tremendous changes with more opportunities. In fact, many
of his peers have already packed their bags and returned home to be part of the growth. “We are also thinking along similar lines,” he says.
ADVICE TO GARDENIANS
 

There are tremendous opportunities that abound at the GCC campus. Students should take full advantage.
“We never had these avenues,” he says. “Perhaps the reason many in our time had to resort to distant lands for higher education.”
     
    By GCC Correspondent